CASE STUDY: Social Media
Through consultative work with the Virginia Department of Agriculture, Water Street observed that despite our strong agricultural heritage, smaller Virginia food producers and manufacturers have minimal digital reach and difficulty expanding their marketing efforts.
Water Street created an online community that allows our expertise to be accessible to food businesses that may lack the seemingly limitless budgets of large corporations, but share our excitement and passion for good food. We’ve used social media to tap into food manufacturing and the “foodie” culture in Virginia.
With over 25,000 followers, our work has put us in front thousands of enthusiasts, allowing us to engage with brands that share our commitment to producing great products, working ethically and delivering on our promises, advocating Good food. Good people. Good brands.