Water Street

Water Street Design // Winchester VA 205 North Cameron Street // 540 667 6646

Case Studies

CASE STUDY: Launch Campaign

RCP Technical Concepts

Problem:

Rubbermaid Commercial Product's purchase of the Technical Concepts washroom brand added the soft goods category of Skin Care to a brand best known for plastic and metal cleaning equipment.

Solution:

Water Street developed a direct marketing campaign to introduce new soap formulations to the existing client list. Sized to fit a short-run digital press, the packaging uses variable text and photos. Each fulfillment run can support sample kits destined for Institutional, Food Sevice, Property Management, Manufacturing, and General Business segments.

Results:

Open rates and click-through results of the digital components consistently beat industry standards, and the launch created a foundation for a strong product category within the Newell Brands family.

Subscribe to Receive Emails!