Water Street

Water Street Design // Winchester VA 205 North Cameron Street // 540 667 6646

Case Studies

CASE STUDY: Inbound Marketing

ChixSC

Problem:

Chicopee Americas, and their house food service brand Chix, had no web or social media presence to speak of in 2013. Chicopee developed a revolutionary nonwoven food service wipe and had no way to reach their audience.

Solution:

Water Street created a multi-faceted inbound campaign to drive customers to request a free testing kit. A steady twitter stream of relevant topics, combined with strategically timed Press Releases, positioned Chicopee as the industry leader in cleaning for health and safety. Additionally, a select list of targets were shipped bright red mailers, complete with samples and test strips to evaluate their current products.

Approach:

Chicopee went from no social presence to an audience of highly-engaged followers. Their products netted top 5 positions in search results for relevant topics. The inbound campaign provides a steady stream of self-qualifying sales leads.

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