Tag Archives: living digital

Your Budget & the Path to Purchase

Wondering whether to spend on that new ad or campaign? Take a step back and look at your overall budget, and how you allocate funds across the whole customer life cycle. Ideally your annual budget has funds committed to 4 … Continue reading

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Cloud Computing Changed My Life

We are a small agency. There are not a lot of bodies in our office. When we bought this building in 2005, we planned to have more bodies. In fact, we have the space to more than double the staff … Continue reading

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4 Brand Strategies for Facebook

Social tools are out there, and they are being embraced by brands big and small. But often the how to use the tool overshadows why you should use the tool, and how it fits within your communication strategy. Here are … Continue reading

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Living Social

It occurred to me this morning, as I poured my coffee and checked my twitter feed, that I am old enough to have lived with party line phone service, and now I am watching shared conversations on this little device … Continue reading

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