Category Archives: Tools

How to Create Dynamite Press Releases

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Your Budget & the Path to Purchase

Wondering whether to spend on that new ad or campaign? Take a step back and look at your overall budget, and how you allocate funds across the whole customer life cycle. Ideally your annual budget has funds committed to 4 … Continue reading

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QuickTip: Start Project Worksheet

Have a new job meeting scheduled? This planning checklist can help you cover all the angles during the meeting and make sure everything is covered. Start Project Worksheet Form Use this as a guide to be sure to collect all … Continue reading

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Quick Tip: Photography Schedule

Planning your marketing calendar? This rule of thumb can help you in your team meetings. Ten weeks is a reasonable time line to expect for product shots in use, on location with models. It’s very important to have your concept … Continue reading

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Quick Tip: Photography Planning

Need product photography for your new launch? This planning checklist can help you define your scope of work, obtain estimates, and keep your project on budget. Photography Planning Acrobat Form Fill this out and give a copy to your photographer … Continue reading

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