Category Archives: Doing It Well

5 Reasons for the Widening Gap Between Modern Buyers and Traditional Sales Tactics

While closing deals remains a top priority of sales teams, only a quarter of companies surveyed are investing in sales team training, and improving existing technologies. Shoppers, on the other hand, are doing more and more of their research online, … Continue reading

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Social Media: Check Your Channel Settings

More and more I am running across bloggers and content providers who are using social channels like a funneled megaphone: bluntly spreading the same message loudly across a wide area with one click. There are a ton of automated posting … Continue reading

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Living Social

It occurred to me this morning, as I poured my coffee and checked my twitter feed, that I am old enough to have lived with party line phone service, and now I am watching shared conversations on this little device … Continue reading

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Good food, Good cause

Chipotle knows their brand. And they know how to use email. I am rarely sent a note from Chipotle, but when I do get one, it relates to me, and my region. The format is always the same, a simple … Continue reading

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What I Learned This Summer Vacation

We took two trips this summer. The first was a family affair, a week-long trip to Los Angeles with both of our college-age daughters. The second trip was a long Labor Day weekend in Baltimore for just Chris and I, … Continue reading

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