5 Reasons for the Widening Gap Between Modern Buyers and Traditional Sales Tactics

While closing deals remains a top priority of sales teams, only a quarter of companies surveyed are investing in sales team training, and improving existing technologies. Shoppers, on the other hand, are doing more and more of their research online, … Continue reading

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How to Create Dynamite Press Releases

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Your Budget & the Path to Purchase

Wondering whether to spend on that new ad or campaign? Take a step back and look at your overall budget, and how you allocate funds across the whole customer life cycle. Ideally your annual budget has funds committed to 4 … Continue reading

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Becoming a Trusted Brand

Need in the Market Are you filling your customer’s need? Or are you filling space on a shelf? The best brands are the ones that produce products that fill a need for consumers at the same time they are satisfying … Continue reading

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Rewards of Membership

There has been a lot of press about CVS and Target’s member cards, but I’ve also been really impressed with how Martin’s, owned by international retailing group Ahold, has been using their bonuscard program. Right from the start I saw … Continue reading

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