Author Archives: WSD

How to Create Dynamite Press Releases

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Your Budget & the Path to Purchase

Wondering whether to spend on that new ad or campaign? Take a step back and look at your overall budget, and how you allocate funds across the whole customer life cycle. Ideally your annual budget has funds committed to 4 … Continue reading

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Becoming a Trusted Brand

Need in the Market Are you filling your customer’s need? Or are you filling space on a shelf? The best brands are the ones that produce products that fill a need for consumers at the same time they are satisfying … Continue reading

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Voting on Tuesdays May Not Be a Good Thing [infographic]

Fireworks and picnics aside, Independence Day reminds us that voting is pretty central to the idea of who we are as a country. With that in mind, why do so few Americans participate in the process? This infographic examines the … Continue reading

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Cha-ching! Mobile is changing small business

Want to save $14k a year? If you’re a small business, look a little deeper into using mobile technology. The threshold of entry is so low it’s easy for a small firm to adopt new mobile tools. If you’re a … Continue reading

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