Author Archives: GeoDearing

5 Reasons for the Widening Gap Between Modern Buyers and Traditional Sales Tactics

While closing deals remains a top priority of sales teams, only a quarter of companies surveyed are investing in sales team training, and improving existing technologies. Shoppers, on the other hand, are doing more and more of their research online, … Continue reading

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Rewards of Membership

There has been a lot of press about CVS and Target’s member cards, but I’ve also been really impressed with how Martin’s, owned by international retailing group Ahold, has been using their bonuscard program. Right from the start I saw … Continue reading

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We’re having a party!

Come celebrate the season with Water Street Design. We are kicking of the holiday season on Friday, December 7, with a party in the gallery. Come share the joy and the opening of the Friends and Family show. We’ll be … Continue reading

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Water Street Design Closed Friday May 4th

Yep, it’s that time again. WSD will be closed Friday, May 4th, for the 85th Apple Blossom Festival.

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Package Design Circa 1985

By Jeff Lefkowitz, guest blogger I recently came across this package that I created when I was still earning a living as a craftsman, primarily as a weaver (I think it was 1985). My best selling product was a handwoven … Continue reading

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